New Logo - City of Bell

City of Bell Rings in New City Logo

Bell, CA- This summer, the City of Bell will ring in a new look. Almost a decade after a City Council embezzlement scandal catapulted the City into national headlines; Bell is rebranding its image, beginning with a new City logo.

“Our City’s 90th anniversary is the perfect time to update our logo. It’s an opportunity to rebrand ourselves and to recommit to making our City a great place to live,” said Bell Mayor Fidencio Gallardo who was part of the ad hoc committee that coordinated the final logo design.

The introduction of a new logo is part of Bell’s strategic plan which outlines the City’s five main targets: economic development, City management, budget and fiscal accountability, community outreach and public image. Bell’s Community Services Department was tasked with overseeing the logo design to help rebrand the City’s public image. Badali Design worked on turning their ideas into a visual concept.

“When we started getting to what they thought was really important for the logo to convey, I kept hearing them talk about being at a crossroads and being the center of certain locations from downtown L.A. to other destinations,” said Creative Director Lena Badali. “That resonated when we developed the logo.” The final version illustrates an urban City scape with sunlight and greenery converging with a depiction of Bell’s iconic 710 Freeway bridge to form a symbolic crossroad.

“Our new City logo is bright and vibrant and reflects the path that we are on,” said Gallardo. “I appreciate how the river, the 710 Freeway, the roads and our parks are all highlighted within the shape of a bell.”

Romero likes the fact that the logo captures the positive nature of the City. “Our fresh new logo symbolizes integrity, progress and creativity in an ever changing world. It shows synergy with our suburban City.”

Bell City Manager Howard Brown considers the logo a new beginning and is looking forward to its implementation. “It shows sunlight, that there are brighter days ahead,” Brown said. “It gives the impression that our darker days are behind us.”

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