City of Bell Logo

RINGING IN A NEW LOOK

CITY OF BELL

Almost a decade after the city scandal that made national headlines, Bell was in need of rebranding its image to continue the momentum of its strategic plan that fostered community unity, fiscal accountability, and economic development. The approach was to represent Bell as a progressive suburban community that serves as a crossroads between key locations and downtown Los Angeles.

 

BRAND STRATEGY  /  IDENTITY LOGO  /  VISUAL ASSETS  /  LAUNCH MATERIALS

At the heart of this city is the sense of strong community. Our preliminary design concepts needed to reflect that. Our agency brainstormed numerous pencil sketches before arriving at the final identity.