KEEPING ORANGE COUNTY MOVING

ORANGE COUNTY TRANSPORTATION AUTHORITY 

OCTA’s Rideshare program helps individuals and Orange County employers by providing information, educational materials and training to encourage their employees to utilize alternative public transportation. Our agency created a campaign that captured the attention of the audience with a unique approach that was implemented across a variety of touchpoints. Our concept suggested everyone has in inner “Super Hero” that can be channeled by ridesharing.

 

CAMPAIGN STRATEGY  /  ADVERTISING  /  LAUNCH MATERIALS  /  PROMO ITEMS  /  SOCIAL MEDIA  /  COPYWRITING  /  PHOTOGRAPHY

Employer launch event held to kick-off Rideshare Week with fun festivities to enroll company buy in.