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Guardian Gear Bulletproof Products

The Emergence of a New Brand that Protects and Saves Lives

Establishing a strategy to create a cohesive brand for a new start up that embraced the world of life saving products for students, teachers, law enforcement officers, corporate executives and everyday people was a challenge on many levels. With a broad range of products such as body armor, bulletproof backpacks, tactical gear, safety products, and medical trauma kits, the need to position a unified visual brand and capture the attention of a large audience was key.

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Branding Basics

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean?

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New Logo - City of Bell

City of Bell Rings in New City Logo

Bell, CA- This summer, the City of Bell will ring in a new look. Almost a decade after a City Council embezzlement scandal catapulted the City into national headlines; Bell is rebranding its image, beginning with a new City logo.

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